Four generations on one patch of Punjab.
The Seedrus story is a family story — of soil worked patiently over a century, and of a farm always quietly reinventing itself.
A farm that has always looked forward
Our roots run back to the early twentieth century, when the family first worked this land growing cotton. Decades later came the pivotal turn to Kinnow — a bet on a sweeter, more sustainable future that has defined the grove ever since.
What began without formal scale has grown into 60+ acres of collective Kinnow farming. The work continues today, carried by the next generation.
A century in the making
Scroll through the milestones that shaped Seedrus.
Roots in the soil
Our story begins with Khem Chand Setia, who worked this land in the early twentieth century — growing cotton, season after season, building a foundation that would outlast him.
From cotton to Kinnow
A pivotal decision moved the farm away from cotton and toward Kinnow — the mandarin that thrives in this corner of Punjab — in search of a sweeter, more sustainable future for the family.
Growing the grove
What began without formal scale grew, generation by generation, into 60+ acres of collective Kinnow cultivation across the Khuian Sarwar belt.
A new beginning
The farm is carried forward by the next generation — working with vendors, partners, and the wider market while bringing the grove up to modern industry standards, with a vision to one day take it farm-to-plate.
To manage the grove end-to-end — farm to plate — with the best practices we can learn, a real commitment to sustainability, and the ambition to put this family farm on the global map.
Follow the journey
We're a working farm in a new chapter. If you're a buyer, partner, or simply curious, reach out.