Sunlit Kinnow orchard in the Khuian Sarwar belt, Punjab
From seed to rus

A family farm in Punjab's Kinnow heartland.

For four generations we've worked this soil in Sappanwali — growing sun-ripened Kinnow with patience, care, and a quiet ambition to do it better.

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Acres of grove
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Generations
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Rooted since
The name

Seed to rus — from the soil to the juice.

Rus means juice. Seedrus is the whole arc of what we do — nurturing a seed in Punjabi soil until it becomes sweet, sun-ripened Kinnow. A small word for a long, patient process we've cared about for four generations.

Our fruit

The Kinnow we're known for

Hot, dry days and cool desert nights give the Khuian Sarwar belt its reputation as Punjab's finest Kinnow country. Our fruit is left to ripen on the branch, then hand-picked for that deep colour and signature sweet-tart flavour.

  • Tree-ripened for peak sweetness
  • Hand-picked and hand-graded
  • Grown in Punjab's premier Kinnow region
More about our produce
Ripe Kinnow hanging in the grove
Where we are today

An honest picture of the journey

We're proud of where we are — and clear-eyed about where we're headed.

01

We grow

On 60+ acres in Sappanwali, our family tends the trees through every season — from flowering to harvest.

02

We connect

Today our Kinnow reaches buyers through vendors and middlemen who carry it into wider markets.

03

We're building

Our vision is to manage more of the chain ourselves — moving, step by step, toward farm-to-plate.

Sustainability

Caring for the land that feeds us

Water-wise irrigation, living soil, and a short supply chain — practical steps, no greenwashing, no certification claims.

How we farm
Soft light over the Kinnow grove

Let's talk Kinnow

Whether you source citrus at volume or want to follow the journey, we'd love to hear from you.